This is our 'why'

One evening, while we were making spaghetti bol, we began to talk about our impending trip to Italy. Kate started talking about how she'd love to live in Italy, and soon we found ourselves talking about coffee cups and traditional Italian coffee. The ideas came one after the other. We wanted to put together two things: eco-sustainability and our love for Italy and Italian coffee. What emerged soon was the name 'La Bontazza', which is 'goodness in a cup' in italian. So, here begins our route towards a conscious world.

Each year, about 58 billion paper cups are thrown into the garbage, which amounts to 20 million trees. Annually, 15 billion litres of water are used in the production of paper cups. This amount of water is sufficient to fill about 6,000 Olympic swimming pools. According to the latest coffee statistics from the International Coffee Organization (ICO), we pour about 1.4 billion cups of coffee a day worldwide, and about 45% of it (400 million cups a day) is drunk in the United States, making it the leading consumer of coffee in the world. A study conducted by 'Alliance for Environmental Innovation' and Starbucks found that 1.9 billion cups were used by Starbucks in 2000. In 2006, Starbucks reported that this figure has grown to 2.3 billion cups.
In Italy, around 14 billion coffees are consumed each year. Approximately 270,000 people work as baristas, over 57% of whom have over 10 years experience - this is a serious business, for Mother Nature, and for our tastebuds!

STOP AND THINK ... how many people around the world are enjoying a wonderful cup of coffee or tea right now? Just think, every day millions of people, enjoying their coffee, in their paper or plastic cups because for most, life is too busy to sip slowly and savour in a cafe. Right now, hundreds of people are leaving a coffee shop and throwing their cups in the garbage where they will never decompose because of their synthetic polymer lining to prevent leakage. Try to imagine the volume of waste these cups amount to each year.

When did we decide that we needed a new cup every day to drink our coffee? The main purpose of La Bontazza is to encourage people to waste less disposable material. Now is the time to change, it’s time to abandon the 'throwaway' attitude and point to a sustainable society, to a sustainable economy.
This is our contribution...our aim is to help people become more conscious of how much waste we unnecessarily create. What are you waiting for? It doesn't involve a sacrifice - just a thought. How much are you throwing in the bin that you could be replacing with a reusable product? The added bonus? You take ownership of something that fits your personality, your life and your style. Everyone wins!

Kate Lovell